“Help! I’m not promoting my book!” I heard this last week from a client who self-published an excellent novel. Her eyes were wide and horrified, as if she’d done something shameful and vaguely unnatural. Immediately, I took out my Author
SELF-PUBLISHING as KITCHEN REMODEL
“I can’t believe you’re so calm about your kitchen remodel!” a friend emailed last week. My response was: “Remodeling a kitchen is just like self-publishing. You start from zero, jump in, and just keep going.” A pause, and then she
CREATIVITY ON DEMAND: Is It Really Possible?
Can we really just sit down and call up creativity whenever we want it? I believe we can. Maybe “call up” isn’t the best phrase. Maybe “relax into” is better. When we learn to relax into the Zone—that magical place
How to Survive Book Marketing Overwhelm
Unfortunate Truth #1: We all have to market our own books, whether we publish independently or with a traditional publisher. Unfortunate Truth #2: Most of us don’t. Why? Book marketing today (translate: internet marketing) can involve a steep learning curve.