“Help! I’m not promoting my book!” I heard this last week from a client who self-published an excellent novel. Her eyes were wide and horrified, as if she’d done something shameful and vaguely unnatural. Immediately, I took out my Author
“I can’t believe you’re so calm about your kitchen remodel!” a friend emailed last week. My response was: “Remodeling a kitchen is just like self-publishing. You start from zero, jump in, and just keep going.” A pause, and then she
Unfortunate Truth #1: We all have to market our own books, whether we publish independently or with a traditional publisher. Unfortunate Truth #2: Most of us don’t. Why? Book marketing today (translate: internet marketing) can involve a steep learning curve.
Promoting a book–or know someone engaging in this richly challenging venture? Check out my guest post on THE 5 KEYS TO PAIN-FREE BOOK PROMOTION at Joel Friedlander’s THE BOOK DESIGNER. I’ll be doing a class on “Promote Your Book the